The Project

Generation 3.0 is a project designed by Runnymede to explore changing attitudes to race and racism. The project focuses on creating spaces for older and younger people to come together to share their experiences and views on how we might end racism in a generation.

We called the project Generation 3.0 due to its partial focus on young people three generations on from the major wave of post-war migration, typified by those who disembarked from the SS Empire Windrush in 1948. Generation 3.0 also refers to the new styles of campaigning and political engagement that are now required to create societal change, as well as the leadership of young people in creating new responses to persistent challenges.

Acknowledging that our society is changing, Runnymede has highlighted that there is little known about how attitudes to ethnic diversity evolve over generation: young people are growing up in a more ethnically diverse society than ever before; meanwhile, older people have witnessed their towns and cities change as they have become more diverse.

Working with community organisations, older people and young people in Birmingham, Manchester and London, Runnymede has used film, pop-up shops, lectures and panel debates to facilitate dialogue between people from different backgrounds and between different age groups.

The films and pop-up shops

During the first leg of the project, 70 video testimonials were made by 35 older and 35 younger people in Handsworth, Birmingham. We wanted to hear people’s experience of racism, how it affects their lives and what we can do to end racism. The Croydon and Manchester phases of the project saw short films made in both areas, Clench – What Are You Fighting For? and Is Croydon Racist? You Decide. The testimonials and films were screened alongside other activities at pop-up shops in Birmingham, Manchester and Croydon.

Race, racism and resistance on film events

In the final year of the project we wanted to bring the discussion to a wider audience but still focus on using film to explore changing attitudes to race, racism over generations. Three events were organised in London, Manchester and Birmingham in 2012. Each event had a short lecture and panel debate. Panellists included film-makers, script writers, academics and actors from Ill Manors and EastEnders. Watch the short film of the events.

Research and teaching resources

Runnymede also published a report, Passing the Baton, on the experiences and attitudes of the different generations toward race and anti-racism in Birmingham. This data was collected from focus group research with young and older people from various ethnic backgrounds. Runnymede has also published a Learning Resource focused on how to end racism in a generation. It explores the attitudes of older and younger people towards race and racism, and features exercises and activities linked to a series of short films.