End Racism This Generation http://www.end-racism.org Help us end racism this generation. Mon, 15 Jun 2015 08:44:48 +0000 en-US hourly 1 http://wordpress.org/?v=4.3.3 Tackling Racism in Rural Britain http://www.end-racism.org/tackling-racism-in-rural-britain/ http://www.end-racism.org/tackling-racism-in-rural-britain/#comments Sun, 08 Jun 2014 08:54:39 +0000 http://www.end-racism.org/?p=1013 Find out more...]]> When I heard Ginnie and Kayode’s story of their work to support minority ethnic children in rural Cornwall,  I knew I had to share it with you, as action like this would have transformed my own childhood experiences. Take a look and see what you think:

cornwall pledge2

An initiative like this would have really helped me, so it is absolutely fantastic that Ginnie and Kayode made it happen.

I grew up in rural England, the only family of colour in the village and the first non-white child to attend the local school. Nobody really knew how to handle the racist bullying that my brother and I suffered.

In fact, school was part of the problem. When we moved from one village to another the headmaster announced before our arrival, “there are two Indian children starting tomorrow. Be nice to them.” That we’d both been born in this country didn’t cross his mind as he immediately set us up as different and other.

That was thirty years ago. But it’s why this story is so important to me.

In other rural areas, more action just like Ginnie and Kayode’s would be fantastic. Please share their story to inspire your friends, family and colleagues to join the movement to end racism too! Here are the links to post on Facebook and Twitter.


For more information about this project,  please contact Ginnie at kowetha@live.co.uk

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End Racism This Generation – an evaluation http://www.end-racism.org/end-racism-this-generation-an-evaluation/ http://www.end-racism.org/end-racism-this-generation-an-evaluation/#comments Fri, 30 May 2014 13:48:47 +0000 http://www.end-racism.org/?p=985 Find out more...]]> The End Racism This Generation campaign was a pledge-based campaign from the race equality organisation Runnymede Trust which launched publicly in September 2013 and ran until the end of May 2014. This was an important time to push anti-racist messaging, because of a rising anti-immigrant rhetoric in the months leading up to the 2014 European elections. This took place against a backdrop of reduced funding and political focus on race equality work following the change in government in 2010.

The objectives of the campaign were:

  • to raise awareness that racism and race inequality are still problems in the UK;
  • to encourage people to make changes to their behaviour, at an individual, organisational or institutional level to further race equality;
  • to publicly share the pledges for action so that they hold the pledger to account and to spread practical ideas about how to tackle racism.

Runnymede Trust is a race equality thinktank, established in 1968. Throughout its history, Runnymede has been producing evidence and analysis about how to make Britain a more racially just society. The End Racism This Generation campaign represented a shift in approach for Runnymede. Although the messaging for the campaign was firmly evidence-based, the activities involved much more outreach, more public-facing work and more focus on encouraging practical action through movement-building and network-building.

The End Racism This Generation campaign built on learnings from a previous Runnymede project, Generation 3.0, which explored changing attitudes to race and racism by creating spaces for older and younger people to share their experiences and views on how we might end racism in a generation.

The main funding of the campaign was from a European Commission Anti-Discrimination Progress Action Grant, running from June 2013 to May 2014. Co-funding for this grant was provided by the Robert Gavron Trust. Smaller and in-kind donations were given by B3 Living, The Red Room, Unison South West and the Women’s Resource Centre.

The End Racism This Generation campaign was originally envisioned as a three-year long campaign, with the intention to secure funding for the second and third years during the first year that was funded with the European Commission grant.

As well as a general public audience, the campaign targeted some specific groups and sectors to encourage practical action to tackle race inequality. These were: young people, teachers and youth workers, NGOs, small and medium businesses, local government officials and heath professionals.

Campaign activities during the year included:

  • the building of a campaign website to capture pledges for action: www.end-racism.org
  • online and offline events, some targeting specific sectors
  • the production of films exploring the intersectionality between different types of discrimination: race and gender, race and age, race and sexuality, race and religion and race and disability.
  • the formation of Advisory Groups
  • surveys of attitudes to race issues across different ethnic groups
  • production of case studies showing how action to tackle racism can have practical impacts
  • the launch of a race blog site called Race Card: www.racecard.org.uk
  • dissemination of campaign messages through social media
  • structured email communications to supporters

The campaign achieved impressive reach – with people seeing campaign messaging over 6 million times – and built a supporter base of nearly 20,000 individuals and nearly 500 organisations.

The campaign successfully created spaces for discussion of racism. Because of the personal and complicated nature of the issue, we found that events which provided a safe space and a significant amount of time to unpick ideas and exchange a range of views and perspectives were needed to achieve meaningful discussion. Data from evaluation forms demonstrates that the End Racism events had potential to achieve some attitude shift, not necessarily in terms of radically changing someone’s views from racist to anti-racist, but rather in increasing people’s understanding of the scale and persistent nature of the problem of racism, and also increasing people’s comprehension of the idea that structural racism can operate at many levels of someone’s life.

The launch of the Race Card blog site was another appropriate tool for such a campaign as it enabled the exploration of race issues in depth from different perspectives, as well as providing a steady stream of fresh content that facilitated a steady growth in followers and reach.

The campaign successfully connected different race equality actors together and provided opportunities for sharing and learning. For example, over 60% of participants of our youth events reported having made connections that would be useful in their subsequent anti-racist work.

We connected grassroots activists with people in positions of influence, whether this was including activists alongside politicians in traditional panel discussions, inviting people to take part in an alternative model of participatory forum debate, or connecting activists with the Race Equality Minister through our online Twitter Takeover event.

The campaign gave a platform for the promotion of existing race equality resources, including Runnymede’s own evidence-based research, other academic work and educational resources. It also created opportunities for the sharing of best practice about tackling racism within different sectors, for example at events specifically for local government professionals, health professionals or trainee teachers, as well as offering targeted support to people from minority ethnic backgrounds through small business start-up surgeries delivered through the campaign’s partnerships with Natwest.

Through the campaign, Runnymede tried to start conversations about the intersectionality between different types of discrimination. The period of the campaign coincided with an increasing discussion of the idea of intersectionality beyond black feminism circles and into the “mainstream” feminist movement, and Runnymede was able to contribute to this momentum through the production of a film “When sexism and racism collide” and through an event of the same name in Bristol and an event exploring the racist stererotypes around sexual desire called “Race and Sex” in Manchester.

On issues of racism interacting with homophobia, dementia, Islamophobia and age, these discussions are less advanced within White-dominated groups and the campaign was able to use Runnymede’s networks and connections to further these ideas.

The growing number of pledges, and the emergence of a significant number of pledges of strategic significance indicate that the campaign pushed people to commit to action that they wouldn’t otherwise have done.

We collected some inspiring stories from people and organisations confirming that the campaign had real-life impact. And although the number of stories of actual real-life change was not huge, the fact that we did collect some of these in the first year indicates that the pledge as a tool is effective. A selection of quotes are below:

  • “Meeting other race equality activists through End Racism This Generation reinvigorated my passion and resolve. I felt like I was part of something bigger and this made me braver.”
  • “Hearing people’s stories, narratives and opinions on the issue of racism has opened my eyes to what I can do, and will do.”
  • “Being involved has brought the issue back to being a live priority again. Thank you. It’s helped garner and re- energised those I have engaged with.”
  • “After realising that kids in rural Derbyshire risked not understanding what multi-ethnic Britain really looks like, I pledged to ask my local library to increase the number of books for young people with stories from different races and religions. It worked! The library did get new stock in!”
  • “I chair the City Council’s Equality Commission, which is part of the scrutiny procedure to appraise the council’s policies regarding equalities. The Commission invites people from across communities to advocate for protected characteristics. I found that the blog I wrote for the End Racism This Generation campaign, about the current state of race inequality in Nottingham, really shifted the level of the debate in these meetings. It seemed that many people operating at a local government level didn’t actually understand that we’re not starting with a level playing field on race equality. Having an independent platform and channel to write these messages really helped spread the word about this.”
  • “Being part of the End Racism This Generation campaign has helped give the School of Social Science students and staff a sense of their own identity. This is the first campaign we have ever taken up and linked in with the academic study of racism and discrimination. It has been an invaluable way of giving the students a clear idea of how what they learn translates into active participation in the challenge to inequalities. Thanks.”
  • “I work for a local charity based in Hertfordshire. My role is to work and support BME communities across two districts (Broxbourne and East Herts), identify their needs, make links with local stakeholders, empower local individuals and most importantly build real bridges, create effective partnership, promote equality and challenge prejudice. Being involved in the campaign helped me to work with similarly minded organisations, look at the issue of racism locally and think collectively about ways of addressing it. As a result we have delivered number of events and initiatives in the Borough of Broxbourne, we have worked with local newspaper and we are hoping that the campaign has helped to change, at least in some case, people’s perception on racism.”

Overall, the analysis of the first year of the campaign paints a picture of a programme of work with huge potential cut short. The time period for a campaign with the goal of attitude and behaviour change and with such broad scope would need to be at least three years if not more. In contrast, while the year of funded activities was June 2013 to May 2014, the public launch of the campaign was only in September 2013. In addition, an organisational restructure at Runnymede in the early months of 2014 stalled some campaign activities.

Thinking about your own pledge and crafting it according to your individual or organisational context was an appropriate action, given that psychological commitment and practical action at all levels is necessary to end racism. However the pledge as a campaign action proved to be quite “high bar”, which made it most effective at events where the action-taking was framed within a discussion, or in one-to-one discussions between organisations and the campaign team. This limited the growth in the numbers and meant that online spread of the pledge tool was minimal. An online button saying “I want to help end racism” to instantly capture the email addresses of interested supporters would have been useful. These people could then have received structured and inspiring email communications urging them and supporting them to make a pledge.

The campaign sparked conversations about intersectionality with other equality NGOs and initiated discussion about race equality within the business, education, health and local government sectors. However trying to cover this range of issues and cover many different geographic locations across England and Wales led to somewhat of a lack of focus for the campaign. The limited time and resources for each of these areas limited the depth of the analysis, investigation and alliances that could be developed about each topic and in each geographical area.

Runnymede worked effectively in partnership for the delivery of the campaign, which was crucial given a certain mismatch between the hugely ambitious scope of the campaign with the size of the organisation and our lack of local outreach structures. The campaign could have benefited from an even more strategic approach to partnership, with more agreements made early on in the campaign at a senior management level between Runnymede and other organisations. More formal partnerships between Runnymede and other national race equality organisations may well have strengthened the campaign. More formal partnerships between Runnymede and other equality NGOs could have led to more substantive work on intersectionality as opposed to just beginning conversations through the production of films.

With these learnings in mind, we also make the following recommendations for any subsequent campaigns similar to End Racism This Generation:

  • Regional and local events should be designed with the aim of a legacy of increased anti-racism activity in that area, which may point to a model of several events and activities in one place as opposed to a scattergun approach of one event in lots of different places.
  • For a campaign so reliant on inspiring action from other organisations, and one dependent on connections and networks with local race equality organisations, the idea of empowering and supporting those organisations should underpin the campaign strategy. The design of campaign activities for a campaign like End Racism This Generation should have be informed by what these local race equality organisations say will best support them. If a campaign is grant funded, this scoping activity should be included in the application.
  • Changing attitudes on racism can be achieved through creating interactions between people who understand the issue in depth and people who don’t. Campaign activities should be designed to enable these interactions to happen.
  • Anti-racist events should have clearly defined objectives, with recognition that different audiences may want something different from an event about racism. If the objective of the event is to teach people who are new to race issues more about them, then this may put more experienced race equality activists in the role of “expert”. This needs to be made clear to these experts, and it may be appropriate to pay for this expertise. Otherwise, it can be draining for experienced race equality activists to always be in the role of explaining or even justifying the existence of racism. Events should invigorate existing activists as well as teaching new activists about the issues.
  • Anti-racism campaigning should include youth-led activities which are built on the recognition that the lived experience of minority ethnic young people is valid, even if that experience and understanding is not the same as that of older race equality activists.
  • There needs to be careful consideration to the campaign action a participant to an event will be asked to take and how equipped they will be to do so as a result of the event.
  • Wherever possible, outputs should be created from events to share with an audience beyond the participants of the event itself.
  • Partnerships that connect a campaign with networks of the target audience are extremely valuable.
  • To deliver a three-year campaign of such ambitious scope, a much more sustainable funding model would be needed from the beginning. In order to make the funding model for a similar campaign less precarious, it could be possible to split elements of the campaign into different broad activities, like public awareness raising, service delivery and policy or advocacy work and apply for smaller grants from different grant-making bodies to spread the risk of not getting grants more evenly.
  • A piece of work that would hugely benefit Runnymede and the wider race equality sector would be some focus group research exploring in depth how different audiences respond to different types of messaging about race and racism. For example, is it helpful to share stats about high BME youth unemployment with minority ethnic youths, or is this disempowering? Is it inspiring to share stories of best practice with existing race equality activists? This research could also explore which communication techniques are most effective – for example personal stories, case studies of best practice, statistics or films.

Even if Runnymede does not run a similar campaign in the future, this learning is still relevant to the organisation. Research-focused projects from Runnymede will have more impact if they are developed with specific change objectives for a specific target audience in mind from the beginning. This will enable the use of communications techniques inspired from the End Racism This Generation campaign which can achieve the reach and engagement necessary to achieve the change.

Runnymede would like to deeply thank all of the individuals and organisations who supported the End Racism This Generation campaign, whether you contributed by pledging and delivering actions, sharing information with your networks or by hosting and attending events.

The full report, including an explanation of the evaluation methodology can be downloaded here. Runnymede Trust worked with Quashie Consulting on this evaluation.

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New research: four out of five people say schools need to encourage more discussion about racism http://www.end-racism.org/new-research-four-out-of-five-people-say-schools-need-to-encourage-more-discussion-about-racism/ http://www.end-racism.org/new-research-four-out-of-five-people-say-schools-need-to-encourage-more-discussion-about-racism/#comments Thu, 22 May 2014 13:29:42 +0000 http://www.end-racism.org/?p=975 Find out more...]]> A new survey we launched today shows that more than four out of five of people in England and Wales agree that schools need to encourage more discussion with pupils and teachers about the underlying issues of racism.

The new research consisted of interviews with 900 people from different ethnic groups across England and Wales. 83% of people stated that they agreed or strongly agreed with the statement “Schools need to encourage more discussion with pupils and teachers about the underlying issues of racism.”

The 900 adults comprised of 240 of Indian ethnicity, 180 of Pakistani ethnicity, 90 of Black Caribbean ethnicity, 90 of Black African ethnicity, 119 of Eastern European ethnicity and 181 of White British ethnicity. 93% of the Indian group, 91% of the Pakistani group, 90% of the Black Caribbean group, 99% of the Black African group, 25% of the Eastern European group and 84% of the White British group agreed with the statement.

To get young people talking about race, we have teamed up with theatre and film company The Red Room to organise some interactive participatory debates about race, in Ipswich, London, Bradford and Birmingham. These events, called “The R Word” feature live performance, music, video and conversation, to shed some light on racism.

We are also urging schools to pledge to use existing resources that encourage more in depth discussion of race issues. One resource is Romans Revealed, an interactive website that tells the stories of four people living in Britain in Roman times, such as Julia Tertia, whose journey to York started in North Africa. This work teaches primary school children that migration and multiculturalism is not a new thing, but that people have been travelling to and from Britain for centuries.

Another suggested pledge for the End Racism This Generation campaign, is for secondary school pupils to read and discuss the teen novel “Noughts and Crosses” by Malorie Blackman. The novel describes an alternative history in which African people gained a technological and organizational advantage over the Europeans. By flipping the status quo, it makes the reader realize how much racial inequality we just accept as normal.

These events and resources provide ways to explore race issue more profoundly in schools, in exactly the way that four out of five people recognize is absolutely necessary.

So, teachers! Make your pledge today to help end racism at www.end-racism.org.

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The R Word: Ending Racism in the 21st Century http://www.end-racism.org/the-r-word-ending-racism-in-the-21st-century/ http://www.end-racism.org/the-r-word-ending-racism-in-the-21st-century/#comments Wed, 30 Apr 2014 10:40:59 +0000 http://www.end-racism.org/?p=960 Find out more...]]> We’re excited to announce that Runnymede Trust has teamed up with the theatre and events company, The Red Room, to invite you to take part in open platforms of debate, performance and activism as part of the End Racism This Generation campaign.

Young people will sit alongside experts, artists, journalists, educators, writers and politicians to discuss how we can move from feelings to action and End Racism This Generation.


Why are some people so uncomfortable with the “R” word?

Over 4 inspiring platforms across 4 major cities in the UK, spaces will be created for people to talk some truths. Collaborating with a host of regional partners and featuring live performance, music and video mixed with conversation and testimony, each platform will be an opportunity to shed some light on Racism.

We are inviting you to have your say about the R word and want to hear how you think we can End Racism This Generation.

These are FREE events. Booking is essential!


9 May 6:30-9:30pm
HEG, New Wolsey, Ipswich
BOOK NOW! Limited Availability!

25 May 4-7pm
Lilian Baylis, Sadler’s Wells, London

27 May 6:30-9:30pm
University of Bradford

29 May 6:30-9:30pm
MAC Birmingham

Racism in the UK is still endemic today. These platforms are designed to forge new alliances that will enable future generations – Black, White, East Asian and Asian – to contribute and benefit equally in all areas of life. Topher Campell, artistic director, The Red Room.

Join the conversation! @EndRacismUK @TheRedRoomUK #TheRWord

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Ending Racism in the Dragons’ Den http://www.end-racism.org/ending-racism-in-the-dragons-den/ http://www.end-racism.org/ending-racism-in-the-dragons-den/#comments Fri, 04 Apr 2014 12:01:16 +0000 http://www.end-racism.org/?p=912 Find out more...]]> Another campaign success! The School of Social Sciences at University of Manchester pledged to champion equality and diversity. They put on a Dragons’ Den workshop where groups of students pitched their ideas for actions that would challenge racism and make a difference.

Here’s what happened:

Imagine if actions like these were happening up and down the country! Can you pledge to hold a Dragons’ Den on Ending Racism in your school, college or University?

We’d like to thank students and staff  involved for sharing the outcome of their pledge with us. Here they are:

Amreen Ahmed, Hayley Rowden, Madeleine Todd and Laura Yeaman developed a project to encourage a greater awareness of Britain’s history and our emerging multicultural nation in a positive and informative light.

To achieve this, they suggest widening the secondary school history curriculum to incorporate vital parts of British and world history, such as the British Empire and the arrival of the Empire Windrush in 1948. Read their full presentation.

Sophie Clarke, Beth Gainsborough, Morgan Green, Zara Johnson, Anousheh Mahjoob and Sian McKenzie decided to focus on Black History Month in October. Their pledge was to raise the profile of Black History Month on campus to educate and inform, celebrate diversity and provide black and minority ethnic students with a sense of identity at the University.
They plan to this with a programme of guest speakers, film festivals documenting black historical events, a carnival and a black history month concert.

Read their full presentation.


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Bring Your Community Together to Defeat Racism http://www.end-racism.org/bring-your-community-together-to-defeat-racism/ http://www.end-racism.org/bring-your-community-together-to-defeat-racism/#comments Fri, 21 Mar 2014 18:52:24 +0000 http://www.end-racism.org/?p=890 Find out more...]]> Today is International Day for the Elimination of Racial Discrimination!

To mark the occasion we wanted to share this inspiring story of a community coming together to defeat hatred.

End Racism supporters, Bede House Association, saw the effect that the BNP’s St George’s Day march was having on the people of Bermondsey, so they found a way to reclaim the day for everyone.