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End Racism This Generation

Outcomes

Below we have listed some of the outcomes we are seeking to crate through the campaign. all of which will get us closer to our vision of a society free from racism.

 Gather
  • 50,000 individuals and 15,000 organisations take action within their own sphere of influence to end racism in a generation
  • £200,000 a year will be raised to tackle racism from individuals and businesses
Inspire
  • 65,000 pledges will articulate the need and actions that improve race relations and address ethnic inequalites
Inform
  • 300,000 unique visitors to the campaign websites are better informed about racism in the UK and the most effective solutions to tackle it
Connect
  • At least 50 new action-oriented networks of people concerned about race equality will be established (by region or interest area)
  • 1500 voluntary sector organisations will improve their practice around tackling racism leading to improved outcomes for minority ethnic communities
Ideas
  • A database of over 200 ideas and solutions to persistent problems of racial inequality will be created leading to improved knowledege about effective practices
  • 500 innovations in practice will lead to improved outcomes for minority ethnic communities 
Tools
  • 25,000 organisations and/or individuals will have used tools and resources from the site to improve efforts to tackle racism
Focus
  • Policy and practice which act as barriers to race equality will be identified and at least 6 new coalitions for action will be successful in reducing these barriers
Target
  • Legislation and policy development will take account of race equality as debate about the issue in parliaments will have increased by 200%
  • 15,000 organisations will have set public priorities to address racial inequality and 12000 will have made and reported progress in achieving their goals
Amplify
  • Public better informed about challenges of racial inequality through the increased and improved coverage of key persistent racial inequalities
  • More people will be aware of racial inequality through the 50,000 individuals/organisations who will be sharing information with their networks about how to eliminate racism in our society
Evaluate
  • We will better understand both what works in eliminating racial inequality, and what issues are the most pressing for those concerned with addressing racial inequality