End Racism This Generation
End Racism This Generation is a three-year public awareness and advocacy campaign led by the Runnymede Trust. In 2012, racism and racial inequality remain a blight on our society in the UK. The ethnic group which you are born into still has a significant impact on your life chances. This does not have to be true for ever. Racism is constructed by our society and it is within the power of our society to eliminate it. The Runnymede-led campaign, End Racism – This Generation, will
- Inspire individuals and organisations to take concerted action to tackle racial inequality
- Support innovative activity/collaboration to tackle racism
- Create lasting solutions to racial injustice
so that this is the last generation in the UK that has to face discrimination and disadvantage on the basis of the colour of their skin, where they were born, or their ethnic heritage.
On these pages we explain the theory behind the campaign and how individuals, young people, businesses and voluntary sector organisations will be able to engage with the campaign, and the changes that the campaign will seek to deliver.